Under the Polish name „Jakość ma znaczenie“, the initiative builds on its previous success. The main focus remains practical support for workshops: through the campaign’s website and social media channels, Polish workshops can access educational materials, tutorials, industry trends and expert knowledge.
The bilstein group has been part of the initiative in Germany for many years, advocating for the promotion of uniform quality standards in the independent automotive aftermarket. With the launch of the campaign in Poland, this commitment is now being continued by its local subsidiary. The goal is to tailor the initiative’s content specifically to the needs of the Polish market and support local workshops in its implementation.
With its entry into the Polish market, "Quality is added value" sends a clear message for cross-border standards and emphasizes: Quality knows no borders.