febi calendar girls have long been part of the fixtures in Germany’s independent workshops
Once again this is the time of year when febi sends out its hot-off-the-press calendars to every independent workshop in Germany. Together with the quantity reserved for customers and global partners, the print run is 50,000 copies. That's a new record!
No costs are spared on the production of this calendar. Eleven years ago, the manufacturer and supplier of spare parts for cars and commercial vehicles with headquarters in Ennepetal, Germany, first put the idea of doing a professional shoot with sexy models in an original setting into practice for its own distinctive calendar. Over the last eleven years, febi has made a name for itself outside the industry for the results achieved and for shoots held at locations ranging from Eastern Europe to the West Coast of America.
The setting for this year’s - and now the eleventh - photo shoot was El Mirage Dry Lake in California. This dried out salt lake is situated in the Mojave Desert and is often used as the backdrop for film productions and advertising shoots. The four febi models pose provocatively in front of high-powered racing cars and an original American Airstream aluminium trailer. In all we created 12 prints which ought to score highly with the target group – and represent the face of febi.